Vertex Equity Partners believes a start-up is not a smaller version of a large company. A start-up is an organization built upon guesses and assumptions searching for a sustainable and scalable business model, customers who will support the enterprise, and capital to launch. We believe start-ups need a strong, clear, and well-designed business model; a process for discovering the total addressable market (TAM), access to timely capital, and the right product/market type.
BUSINESS MODEL DEVELOPMENT: Tell me about your business or product idea?
CUSTOMER DISCOVERY: Tell me about your customer. What keeps her up at night? Does your product support her highest aspirations?
COMPANY CREATION: How do you engage with your customer? Is it the exact way in which your customer wishes to engage?
SEED CAPITAL: Can you make payroll, pay invoices timely, provide all customers a 100% money back guarantee, and provide an exceptional return to your investors, lenders, and backers?